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Home plus under fire for selling fake Nike shoes

Lee Tae-hoon
Written by Lee Tae-hoon

Home plus, the Korean arm of U.K. retail giant Tesco, is facing a barrage of criticism for selling fake Nike shoes and refusing to give a refund.

According to SBS News, a customer surnamed Lee purchased a 99,000 won ($90) pair of running shoes from the Home plus’s online shopping mall in September last year.

The sewing was too sloppy to be authentic and Lee demanded a refund. Home plus refused.

Three months later, he received a confirmation from Nike that what he bought for his daughter were fake.

In 2013, the court declined to find Gmarket at fault even though consumers bought fake Adidas shoes from the online marketplace owned by eBay.

In 2008, a customer who bought fake K-2 brand shoes also lost his compensation claim against Interpark, a major online shopping mall.

In both cases, the court ruled that online retailers do not have to compensate consumers if they were unaware that their suppliers were providing counterfeit products.

Home plus still refused to give a refund, claiming that the supplier of Nike shoes should take responsibility.

Oh Kwang-kyoon, a lawyer at the Green Consumer Network in Korea, said in a statement that Home plus should take responsibility for blindly pursuing profits.

“It happened because they did not pay attention to the voice of consumers,” he said.

The lawyer also called for a thorough investigation into the case and a strong punishment against those responsible for it.

The Korea Observer repeatedly asked for an explanation from Home plus since Wednesday morning, but Home plus has yet to reply.

Do you know of any other stores selling fake designer products? If so, get in contact with The Korea Observer.

You may send your email to

 Kang Hyun-hye, intern reporter, contributed to this story.  

About the author

Lee Tae-hoon

Lee Tae-hoon

Lee Tae-hoon is publisher at The Korea Observer. He previously worked for the Korea Times and Arirang TV. You can reach him at

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